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"While other furniture retailers focus solely on the furniture they have to sell, Havertys is putting the spotlight on our key customers."The campaign was created using Bernstein-Rein's One Customer analytics tool that allows companies to delve deeper into their customers' mindset "to illuminate the truth of their customers' needs and how brands help solve those needs," the agency said.
The campaign launches this week in all of Havertys' markets.
Sparks fly."The idea behind the campaign is that the furniture reflects the creativity, vision and personality of the person who designed it, and Havertys is the key to bring that unique vision to life," the agency said in a release.
In addition to TV, the campaign will take place across digital and print, specifically direct mail and tabloid inserts in newspapers.
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