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"Our concern was: How do we make sure this doesn't cause any mistrust in relationships given how dating apps have been perceived?" But individuals can choose to sign up just for Bumble Bizz.Now available to users in USA, Canada, UK, France and Germany, it was expected to launch one year ago.But Wolfe Herd said the launch was delayed because people were still "getting accustomed" to the app's premise -- that women must make the first move.Although Bumble Bizz may be looking to address some of the complaints about Linked In, Wolfe Herd doesn't consider it a competitor.
In the coming weeks, Bumble will roll out more features such as the ability to hide the app's dating functionality for those who may have used the dating service but are now in relationships (it will add a timestamp displaying when the account was frozen)."Being solicited on Linked In is a real thing that happens," Wolfe Herd told CNN Tech.She's experienced that discomfort first-hand -- and so have some of her female employees.All these ad materials will have to be compelling enough for people to click on and purchase a product you’re offering.Otherwise it’ll be really hard in a long run to promote something that you don’t care about.
As with the original Bumble service, women send the first message after a mutual connection in the app is made.