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In executive coaching scenarios, vision statements are often confused with mission statements, but they serve complementary purposes.
The best vision statements for result areas describe outcomes that are five to ten years away, although some look even further out.
At the end of the exercise, the instructor simply said, You dont get million dollar ideas from a ten dollar vision.
In other words, the quality of your vision determines the creativity, quality and originality of your ideas and solutions.
Take for instance Microsoft's vision of "A personal computer in every home running Microsoft software." This simple yet very powerful phrase can be used throughout the organization (hallways, internal web pages, plaques, etc.) to remind everyone of the vision.
If this is the case, you can still gain the benefits of a powerful and compelling vision statement by creating two versions: an idealized version to inspire and motivate, and a watered down "realistic" version that you can use as a target.
Life coaching can help you develop compelling and attractive vision statements.
For projects and goals, the vision statement should focus on the desired outcome of the project/goal at its completion date.
In fact, you might want to envision something even better than what you consider to be the best possible outcome.
Remember that the purpose of the vision statement is to inspire, energize, motivate, and stimulate your creativity, not to serve as a measuring stick for success; that is the job of your objectives and goals.
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