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When you make people feel something, you help them open up to hearing your messages with less suspicion.
To be fair, however, Joanna is completing a graduate thesis on persuasive information design, a component of which is her own research project.
To overcome the mediation of computer hardware, interactors effectively transform the computer into something that more closely ‘resembles’ a person.
We’ve already noticed this behavior at our desks, when the computer freezes and we shout at it.
A classic marketing strategy is to engage your customer emotionally to get them to buy.
In the offline world, achieving emotional engagement is done best by face-to-face interactions, such as talking to the car salesman in the lot, and tactile interactions, such as picking up the book and turning it over in your hands.
something you can easily take with you, print & read offline, email to others, or scribble on during your Web site conversion meetings!